Academic Papers
by Dr. Ralph F. Wilson
Internet Marketing Papers
- Ralph F. Wilson and James B. Pettijohn, "Article Marketing: A Primer for
the Online Marketers and Those Who Teach About Online Marketing," Journal
of Digital Business, Vol 3, Issues 1-2, pp. 84-109.
- Book Review: "MarketingSherpa Toolkit: How to Viral Market," Journal
of Direct Data and Digital Marketing Practice (2009) 11, pp. 82-84.
- Ralph F Wilson and James B Pettijohn, "Search engine optimisation: A
primer on outsourcing key tasks,"
Journal of Direct, Data, and Digital Marketing Practice, 10(2), pp.
133-149.
- Ralph F. Wilson and James B. Pettijohn, "Social Bookmarking: A Primer
for Online Marketers," Journal of Digital Business, 2(1-2),
December 2007, pp. 29-45.
- Ralph F. Wilson and James B. Pettijohn, "Search Engine
Optimization: A Primer on Linkage Strategies,"
Journal of Direct, Data, and Digital Marketing Practice,
8(3), January-March 2007, pp. 210-225.
- Ralph F. Wilson and James B. Pettijohn, "Using Keyword
Research Software to Assist in the Search for High-demand,
Low-supply Online Niches: An Overview,"Journal of Internet Commerce,
6(1) 2007, pp. 101-117.
- Ralph F. Wilson and James B. Pettijohn, "Search Engine
Optimization: A Primer on Keyword Strategies," Journal
of Direct, Data, and Digital Marketing Practice, 8(2),
October-December 2006, pp. 121-133.
- Ralph F. Wilson, James B. Pettijohn, and Shannon D.
McMurtrey, "Online Shopping Carts: The State-of-the-Art,"
Journal of Internet Commerce, 5 (2) 2006, pp.
75-94.
- Ralph F. Wilson and James B. Pettijohn, "E-Mail Marketing
Software: The State of the Art,"Journal of Digital
Business, 1(1), Summer 2006, pp. 75-94.
- Ralph Wilson, James B. Pettijohn, and Charles E. Pettijohn,
"Customer-oriented Features of Online Store-Building Cart
Systems: A Review of Those Most-frequently Used by Small- and
Medium-Sized Businesses," Journal of e-Business,
5(1) 2005, pp. 1-15.
- Ralph F. Wilson and James B. Pettijohn, "Affiliate
Management Software: A Primer," Journal of Website Promotion,
3(1), Winter 2007.
I served as a Research Assistant to Dr. James Bonner at
California Institute of Technology 1970-1973:
- Paul Po-Chao Lin, Ralph F. Wilson, and James Bonner,
"Isolation and properties of nonhistone chromosomal proteins
from pea chromatin," Molecular and Cellular Biochemistry,
1(2) 1973.
- J. M. Gottesfeld,
W. T. Garrard, G. Bagi, R. F.
Wilson, and
James
Bonner,
Partial Purification of the Template-Active Fraction of
Chromatin: A Preliminary Report,
Proceedings of the National Academy of Sciences USA,
71(6) 1974, pp. 2193-2197.
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Dr. Wilson's Recommendations
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